Imago - Our Space
Imago specialises in relationship therapy and helps couples discover the relationship of their dreams through healing dialogue. They asked us to portray all of this in an animation that they could use as an ad for their relationship reconnection course.
No one likes to have their personal space invaded, and lately, with more companies allowing employees to work remotely couples find themselves in each other’s space the whole time. Hence the title ‘Our Space’. With some healthy dialogue, couples can address what irritates them and when they need a little bit of space.
Storytelling is at the heart of what we do and sometimes we get ideal projects like these where we handle the full process, from ideation and illustration, all the way to animation.
– Ideation, copywriting, illustration & animation done by Waddle
The colours used in the animation are inspired by the brand’s colours. We kept the illustration style simple and clean to support the narrative. With minimal detail and linework in the background, all the focus remains on the two characters, allowing the viewer to easily follow along as the story unfolds.