SolarAfrica - Green Energy Journey
With most of its competitors opting for video or stock imagery, SolarAfrica wanted to stand out from the crowd with a unique illustration style that connects with its audience. With a strong narrative and a clear target audience, we set out to create a brand video that changed their whole digital style, leading to an ongoing retainer agreement where Waddle produces all of their online animations.
Look and Feel establishment for all the client's digital and online content going forward in a unique illustrative style.
– Illustrations done by Alice Walsh / Fable Studio
Framing and cropping the animation into portions of the screen provides space for titles as well as allowing us to explore multiple scenes / scenarios / levels of detail / the ‘big picture’ simultaneously.
This technique also emphasises the broad scope of services across the many touchpoints that Solar Africa offers, and using panels / framing allows us to communicate so many of those features without making the video unrealistically long.