SolarAfrica - Green Energy Journey

With most of its competitors opting for video or stock imagery, SolarAfrica wanted to stand out from the crowd with a unique illustration style that connects with its audience. With a strong narrative and a clear target audience, we set out to create a brand video that changed their whole digital style, leading to an ongoing retainer agreement where Waddle produces all of their online animations.

  • SolarAfrica
  • Renewable Energy
  • Copywriting, Illustration, VO, Animation
  • Social Media, Website, Digital
Look and Feel establishment for all the client's digital and online content going forward in a unique illustrative style.

– Illustrations done by Alice Walsh / Fable Studio

Framing and cropping the animation into portions of the screen provides space for titles as well as allowing us to explore multiple scenes / scenarios / levels of detail / the ‘big picture’ simultaneously.

This technique also emphasises the broad scope of services across the many touchpoints that Solar Africa offers, and using panels / framing allows us to communicate so many of those features without making the video unrealistically long.